With Signature “FCancer” Cocktail, The Sexy and eXotic New Liquor Brand Helped to Benefit FCancer Programs and the HPV and Anal Cancer Foundation at the Legendary NYC Nightclub
May 2016 (New York, NY) — Last Thursday, May 5th, the Sensual, and eXotic new SX Liquors brand came together with FCancer for FCancer NYC #FCENYC at Marquee New York, featuring a musical lineup headlined by Justin Bieber’s official tour DJ, DJ Tay James, with early sets by THE WIG, Nimo Lero, and Sted-E & Hybrid Heights. In the spirit of the event, SX created a signature “FCancer” cocktail, which was served all night long! The party, sponsored by Moose Knuckles, helped to benefit FCancer programs and the HPV & Anal Cancer Foundation. The event helped to make a difference as SX’s “FCancer” cocktails flowed and a great night at Marquee New York was enjoyed by all.
FCancer throws parties all over the world that give their community a unique bonding experience. These events have not only raised considerable funds but have also provided an avenue for the community to fight back against cancer with levity and revelry. Social handles and hashtags for the event included the following: @fcancernow, @DJTayJames, @SE_HH, @TheWIGMusic, @mooseknuckles, @hpvanalcancer, @marqueeny, #nimolero, #FCENYC, #fcancernow, #FCKnuckles, #FCancer
Recently announcing that the month of May is officially SeXy de Mayo, SX Liquors– a new line of premium spirits has been rapidly expanding since announcing the partnership with Trey Songz on Valentine’s Day of last year. The “S” in SX’s name stands for Sensual and the “X” comes from eXotic, and the drinks and contoured bottles from which they pour are both. The SX spirits range includes two tequilas, two rums, and two vodkas, all made in Mexico with a variety of barrel aging and infusions giving them a unique and softer taste ideal for the female palette. SXchachacha (Featured in Songz video “Slow Motion”), is a 100% blue agave reposado tequila with a hint of honey and the exotic bite of Mexican lemons. The full range was also recently featured in Songz single video release “About You”.
The company is currently engaging its core consumers through a fun campaign called #DemandSX where Trey’s fans can go on line and demand SX for their City, State and local stores – http://www.sxliquors.com/demandsx.
For More Info on SX Liquors, VISIT: www.SXLiquors.com
For Trey Songz Inquiries, Please Contact Brad Taylor: Brad@bigmachineagency.com
For Press Inquiries, CONTACT: Rick@Rickeberle.com
FCancer is dedicated to the prevention and early detection of cancer; it is a movement that creates a raw and authentic space by harnessing the cumulative experience of their community, Generation Connected. Gen-C is defined by a behavior rather than a birthdate, they consume digital content as their main source of information and may span across traditional generations. With wit, edge, and humor, FCancer is changing the way people talk about cancer. Through digital media, programs and events, FCancer believes its community will be the generation that ultimately improves health outcomes. FCancer is a tax-exempt 501(c) 3 registered charity co-founded by Yael Cohen Braun and Julie Greenbaum. For more information, visit LetsFCancer.com or follow @letsfcancer.
About HPV & Anal Cancer Foundation
The HPV and Anal Cancer Foundation is a donor-supported research, support and advocacy organization with a mission to empower anal cancer patients and accelerate prevention and treatment methods that eliminate anal cancer and the virus that causes the majority of cases, HPV. The Foundation achieves this mission by accelerating a cure for the 5% of all cancers that are caused by HPV, improving prevention and screening methods to prevent these cancers, and providing peer support and educational forums for patients. In addition, the Foundation’s NOMAN is an Island Campaign raises awareness and funds to fight the HPV-related cancer epidemic in men and women while challenging participants to extreme endurance races across the world. The organization was founded in 2010 by Justine, Tristan and Camille Almada, then 22, 24 and 26, after the devastating loss of their mother Paulette to Stage IV HPV-related anal cancer. The HPV and Anal Cancer Foundation is a tax-exempt 501(c)3 organization. For more information, visit www.analcancerfoundation.org or @hpvanalcancer.
About Moose Knuckles
Moose Knuckles is premium Canadian sportswear by and for the True North Strong & Free. We create time honored Canadian garments tailored for the contemporary living. We build Canadian know-how, grit and heritage into every fibre, stitch and zipper. We are a family, a tribe, a pack and we wear it on our sleeves, whether it’s a wild night or the wild country, we’ve got you covered….
Welcome to Canada…Welcome to Moose Knuckles.
About Marquee New York
Marquee New York, the legendary Chelsea nightclub that defined a generation of New York nightlife, is an internationally acclaimed music destination attracting the most in-demand DJs and live acts. Designed by Josh Held, the designer of W Hotels and Bar Americain, Marquee has transformed into a tripped out warehouse with 28 foot ceilings and industrial design accents including chandeliers constructed from functioning microphones, exposed equalizers, walls covered in recycled leather belts and welded rebar handrails. The venue also includes jaw-dropping sound and visual elements including a Funktion-One sound system, floor-to-ceiling LED feature wall and computerized moving light system, engineered to feel like an indoor music festival experience. Marquee also has locations in Las Vegas at the Cosmopolitan Hotel and at The Star Sydney in Sydney, Australia. For more information, please visit www.marqueeny.com.