artists and musicians

SX Liquors and Trey Songz Make Their Mark on NYC/NJ Yet Again with #SXintheCity

SX Liquors and Trey Songz Make Their Mark on NYC/NJ Yet Again with #SXintheCity

SX Liquors Partnership with the R&B Sensation Brought Him Back NYC and NJ for Performances, Tastings, Bottle Signings and More as Fans Flocked To Venues, Liquor Stores, and Nightclubs


SX In the City:

2 States

6 Days

18 Events

600+ Cases

1,200+ Bottles Signed

10,000+ Fans

New York is Now Officially SXier!


New York, NY (March, 2016) — Last week from Wednesday March 2nd to Sunday March 6th, the award-winning new SX Liquors brand and lead Grammy Nominated R&B singer, songwriter, and producer Trey Songz made several NYC and NJ hot-spots Sexier! A combination of exclusive appearances, tastings, and bottle signings brought thousands of fans out to meet the star, watch him perform, and get their very own autographed bottles of the Sensual and eXotic line of spirits!


Round 2 of “SX Liquors Presents Trey Songz #SXintheCITY” saw Songz at various stops throughout New York City and New Jersey from nightclubs like Manhattan’s Marquee for the exciting SXchachacha Launch and STK Midtown for their Lip Service cocktail hour, NJ’s Bliss Lounge for their SX Launch, NY’s World of Wines & Whiskey for an SX Bottle Signing, The W Hotel in Times Square for “SXier Fridays” Hosted By Trey Songz, and many more. Thousands of fans were treated to an all-out celebration with SX flowing and their star behind the mic for the week long run that made it seem like the party never stopped! With SX sweeping the nation, it’s bringing everyone from the casual drinker to the liquor connoisseur out to their favorite bars and clubs for that extra SXey experience.


To Order SX and Bring the Party to Your Home, Visit: http://www.reservebar.com/buySX



“The most fun event we’ve ever had! It was a pleasure being involved with the SX team. Trey Songz is one of the most charismatic performers I’ve ever seen ”- Harry Panagiotopoulos (Owner- Sweet Spot)


“There was a lot of love and respect from SX and Trey Songz. It was very exciting, and a great experience!”- Sammy Yevdayev (Owner- Canarsie Plaza Liquor Warehouse)


The SX & Trey Songz experience was absolutely amazing. Our customers were so happy with the SX liquor that they have requested it in our VIP area this coming weekend! The tequila was a hit as well!

Thank you SX Liquors & Trey Songz!” – Glen Franko (Owner- Bliss Lounge)


“It was a very sexy event. There were so many people that we actually had to turn a couple of people down at the door! Trey and his angels/models were very cool, and the experience as a whole was great.”- Neil Khanna (Owner – World of Wines & Whiskey)



With 300% growth in revenue last year creating exciting momentum in the start of 2016, the Virginia Liquor Board have recognized the power of their home grown star–Trey Songz– and awarded SX 100 stores with product already on shelves! In New York, SX and Trey Songz have already commenced a powerful relationship with the Strategic Group, which launched both distribution and events for the last two rounds of #SXIntheCity.


The company is engaging its core consumers through a fun campaign called #DemandSX where Trey’s fans can go on line and demand SX for their City, State and local stores – http://www.sxliquors.com/demandsx. For information on stocking and distribution of SX email: sales@sxliquors.com



SX Liquors– a new line of premium spirits has been rapidly expanding since announcing the partnership with Trey Songz on Valentine’s Day of last year. The “S” in SX’s name stands for Sensual and the “X” comes from eXotic, and the drinks and contoured bottles from which they pour are both.  The SX spirits range includes two tequilas, two rums, and two vodkas, all made in Mexico with a variety of barrel aging and infusions giving them a unique and softer taste ideal for the female palette. SXchachacha (Featured in Songz video“Slow Motion”), is a 100% blue agave reposado tequila with a hint of honey and the exotic bite of Mexican lemons.  The full range was also recently featured in Songz single video release “About You”.



The brand is one of the first of its kind to appeal to women, and CEO David Knight has said of their partnership with Songz-  “Trey and SX are already proving to be a perfect combination. – Sexy, Fun, and Female focused!”


With the exciting partnership bringing Songz back to NYC & NJ yet again for Round 2 of #SXintheCITY – the star was truly able to get up-close-and-personal with his fanbase, giving them a SXey experience their sure never to forget!


For More Info, VISIT: www.SXLiquors.com


For Trey Songz Inquiries, Please Contact Brad Taylor: Brad@bigmachineagency.com


For Press Inquiries, CONTACT: RickEberle@gmail.com

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